We at FRC go to painstaking lengths to cultivate a resonant, meaningful brand that is desired by your audience.
Our refreshingly scientific approach to branding is backed up by industry-leading research initiatives to discover the right blend of techniques and tools that actually drive success in the real world.
We provide marketing services to startups and small businesses looking for a partner for their digital media.
Before kick-starting our logo and branding design process by conversing with the client to pick their brains and glean a comprehension of their general thoughts and preferences, our creative logo design team ventures into the “logo exploratory” phase. During this phase, we sort through myriad logos that we have previously designed for our clients and select ones which cater to what a prospective client is looking for in a logo or seem specific to their taste and industry.
Once our client has reviewed this document, we ask them to pick 3 of their worst and best-designed logos, with an explanation of why they fell head over heels with a logo or why they absolutely detest a design. Seeing their reactions to various designs helps us sneak a glimpse into their style preferences.
This detailed feedback process brings us closer to comprehending what a particular client is looking for in a logo. Once this is done with, we move on with our logo design journey.
Next up, we create a keyword cloud on a piece of paper. This is a unique brain-storming method where we circle your business name and surround the bubble with all the adjectives that reflect our client’s definition of what the final logo should look like. This helps us determine the message it should articulate and all the emotions it needs to evoke in the audience.
After our map has been doodled, our team seeks to draw connections from seemingly correlated words.
Ultimately, one of these connections will form the basis for the logo branding design. When we move on to the sketching part, we will remember to use 4-5 of these connections to formulate ideas.
Do you know that even the best designers sometimes come up with 100 ideas before they hit the goldmine? This is because doodling chafes out the crème de la crème from the bad ones. Our Professional identity designers sometimes sketch dozens of logo ideas when they are brainstorming, before they hand-pick the best ones to show in front of our clients.
Our sketches mirror what we have discovered in our discovery phases and add significant meaning to each of the connections we have drawn in the previous phase. We never believe our first ideas are our best, until we have sketched, and then sketched some more, until we have a repository of design ideas that we can seek inspiration from.
We only stop sketching when we feel like we have fully grasped what our client had in mind.
Once we have accumulated an influx of design concepts, we start designing them digitally. We then share the completed designs with a fresh pair of eyes to garner constructive feedback, and perhaps a whole new perspective. All our team members gather their heads to determine which design concepts perfectly embody the essence of the brand, or what the logo is trying to communicate. Our team feedback becomes the basis for our revisions.
The refinement stage is not a piece of cake, since we go back and forth on changes and improvements for various drafts, gleaning feedback at each iteration. During this stage, we can add bells and whistles to our drafts, tweak colors, fonts, and other details, and create mockups just to see how the final designs will play out in real life.
Our presentations with clients, where we put forward our ideas, follow a standard guideline. We present 3-4 design concepts in front of our clients. We start off by explaining the keyword cloud that we had constructed based on the client brief and subsequent discussions.
This helps elucidate what we have produced and the approach we followed during the design phase. We then move on to the logo designs, making sure to present each logo concept first with white type on a black background and then again, in black type on a white background.
Avoiding color helps make sure that our clients only focus on the core concepts, such as the symbolism, style, design, and the font of the logo. Even if a logo concept is stellar, a particular color palette may put off the user and make them biased to the entire concept. We then apply our logo concepts to relevant collateral, to show how the design will appear on a sign, a tee-shirt, a business card, or perhaps a mug.
If you are thinking about investing in digital marketing then you have decided that you business idea and your brand is worth investing in. We understand your business objectives and then
apply our digital marketing evaluation to help ensure the maximum ROI for your digital marketing budget.
Before we do anything, we seek approval on the process and align on the ROI goals. That is called smart, ROI-driven planning. Once approved we set in action our data-driven media and creative assets to bring customers to your site, download your app or engage and share your content. All of these actions create positive ROI for your brand.